RESEARCH

How to Spot Winning Opportunities

Then how to capitalize on those concepts.

Today we are breaking down the Shopify Top 25 for the week.
Using StoreFilter.com, we are sharing the data of the top stores.

First let me preface to say…
There are ~4,400 stores on Shopify making over $1m a month consistently.
So looking at the top 25 are not the ONLY ideas that are possible to win big.

There are thousands of potential ideas that you could execute!
These are only the top 25 stores and the categories for what is performing.

Ok, let’s jump in started at #25:
AMERICAN GIRL ($13m / m)

Takeaways: Selling toys to the kids market is massive.
This company is owned by a major kids toy manufacturer.
The Disney licensing deal is absolutely massive, but also commands a high cost per unit. Dolls for $200+ is insane! Could be an opportunity for sourcing more affordable dolls without the licensing to target this market.

#24: Anker ($13m /m)

Takeaways: I love the electronics business, great opportunity for repeat customers and serving a massive audience. Anker makes their own products but that should not stop you from creating competitive products in this market. Perhaps having battery chargers shaped like characters or other fashion forward items for electronics. Find that edge and this is a massive market.

#23: FIGS ($39/m /m)

Takeaways: After doing some research here, I think this is a massive opportunity. This could be a good opportunity to find cheaper product sourcing and win on price in this market. Nurses are always looking for a good deal, and perhaps this could be a massive business opportunity.

#22: MeTV.com ($16m /month)

Takeaways: This is a relatively new store and they popped up quickly on the move. There is definitely room in nostalgic products but just be careful with trademark infringement. Massive market place for this though!

#21: Ben and Jerry ($12m / month)

Not a fan here.

#20: Vera Bradley ($26m / month)

Takeaways: Great opportunity to make competitor products here. What I like here is that women who buy these products are not 100% committed to the brand they are buying from. So you have an opportunity to create a unique product specific appealing to them to get them to try out your product. For example, if you make bags with unique patterns that could be enough to win a client here. Create some mock ups, push out some ads and see if you get sales before committing to buy a product.

#19: WaxCenter ($17m / month)

Takeaways: Great example of a business that can start as a physical location and then expand to having an online shop. Look out for local companies that have locations and partner on the store build online for them. If they are great at what they are doing, you can build out a product line to sell through their solutions.

#18: Aloyoga ($18m / month)

Takeaways: ACTIVE WEAR IS MASSIVE! You are literally 1 trending TikTok video away from doing $1m a day in revenue from 1 trending product. The key is to appeal to women and have a trending video. Test test test! This is a massive market and I am definitely getting involved here too!

#17: Pro Football HOF ($18m / month)

Takeaways: If you can land a pro football licensing deal you are guaranteed $1m a month! Otherwise don’t overstep trademarks because you will get sued.

#16: Rainbow Shops ($21m / month)

Takeaways: I had no idea this store existed or I could have never guessed it would be this successful. This is proof that everyday normal wear is still massive. People choose to shop online instead of in stores, I promise you that there is MORE opportunities like this available. It is about finding your core first products successful then expand your product lines.

#15: Jollibee ($22m / month)

They built out their merch on Shopify. Nothing big here to discuss. Moving on…

#14: Fenty Beauty ($13m / month)

Takeaways: Rihanna made her product line and it is going ok. I am not sure who she is targeting besides fans of hers, but I rarely see ads or anything around this product line. There is definitely a success in partnering with a celebrity to launch brands.

#13: McCormick ($22m / month)

Takeaways: Spices! It is a tough market to break into for sure! But creators with massive followings all need their own product line. Could be an opportunity there to build out through creators.

#12: Startribune

Newspaper made a store. Skipping this one…

#11: Barstool Sports ($21m / month)

Takeaways: Media company + Entertainment + Products for sale = WINNER! If you are not creating content around your brands, then you are missing the boat! CONTENT CONTENT CONTENT! And be entertaining!

#10: GymShark ($21m / Month)

Takeaways: ACTIVE WEAR! I am telling you… MASSIVE! Create an army of people promoting for you, and you are off and running!

#9: Steve Madden ($30m / Month)

Takeaways: Women’s shoes! They are easy to launch brands around this, just find the influencers on TikTok and you are in business!

#8: Colgate

My buddy Josh Snow is coming for your market share! TrySnow.com 
Launched with influencers and PUSHED HARD! Find a market and press!
Josh is disrupting this industry right now. Massive!

#7: Oreo

Make healthy snacks and you will win business away from them.

#6: Sanrio ($36m / month)

Takeaways: Hello Kitty is massive! There are so many trends in this space, find one and make products around it!

#5: Ring ($46m / month)

Takeaways: A rejected product on Shark Tank turned into a MASSIVE market. All started with a single product and expanded. Technology is massive, find something missing in the marketplace and make prototypes. You never know what the next RING might be.

#4: Skims ($47m / Month)

Takeaways: ACTIVE WEAR + CELEBRITY! Massive combination and executed so well! Pricing is high and leaving room to win on pricing for your brand here.

#3: Stanley Cups ($50m / month)

Takeaways: A struggling company brought back to life by TikTok! Unbelievable story of bouncing back with social media. What other companies are struggling right now that you could buy them or partner to help them bounce back with some trends. It is going to happen again!

#2: Fashion Nova ($40m / Month)

Takeaways: Massive market here! Women buy this stuff and come back. This company is proof of this massive marketplace. Can’t find these products in your local Target or Walmart, so Fashion Nova brings this to the online space.

#1: Lulu Lemon ($50m / month)

Takeaways: ACTIVE WEAR!

Listen… where you see competition, I see opportunity.
How can we win market share?
What can we do better?
What are they doing poorly?

Find the gaps! The gaps will put you in business.
Catching trends will make you rich!

But if you are constantly chasing trends, you are going to get burned out.

Build a COMPANY built upon a mission statement.
We serve THIS CUSTOMER with THIS PRODUCT for THIS REASON.

When a trend presents itself, ride the wave and get paid big!
Otherwise, continue to make great products
Continue to make content to attract new customers.
Keep advertising. Keep lowering your cost per customer acquisition.
Send the emails. Send the SMS messages.
Make the videos on Instagram, TikTok, YouTube, Facebook, Pinterest etc…

Keep inching along because one day you will look at 500,000 active customers and say… “HOW DID WE GET HERE?”

Consistency, New Product Drops, Customer Service and Perseverance.

Some days you are going to wake up and want to quit.
Just don’t do that until you hit my top 100 list.
Then sell your eCOM store for $100m+

We can help you with that too!

In other news… Our Venture Capital Fund is NOW OPEN!
We are looking for stores to buy, acquire, partner with and scale.
And we have VC funds allocated to scale this!

Will definitely let you in more as we continue to build out our fund.
Stay tuned!

Cheers to your success!